what is a good koncept, what is a good ad poster

It's not often, that my eyes are catched on a posters near roads, or by the streets, even If they are modern multi neon lighted, just to catch people's attention...
This one is saw in one village, it's about food for cats and dogs. I think it is really good, and it goes straight to my collections of a good ad posters.

 

explanation from their web site:



http://www.almonature.eu/#